Most of the food out there isn't telling you the whole truth. We believe in you knowing exactly what you're eating. Let's start here.

not-so-radical,
radical thinking

We believe that food shouldn’t be filled with preservatives, chemicals, and partially-hydrogenated annnnything.

The Food system
Isn’t Helping

The giants in our industry take advantage of a bizarre set of standards that define the word "healthy"– making sure that "healthy" becomes more vague every passing year.

81% of Americans say eating an unhealthy meal makes them feel: sluggish, bloated, guilty, brain-fogged, unfocused.

Basically, you feel what you eat.

That’s Why Our
Always // Never
List Matters

It’s our line in the sand, and our promise to never include anything artificial, chemical, or highly processed into our food. Just the good stuff.

NEVER

Also called Butylated ydroxyanisole (BHA),BHT, Benzoic Acid, Sodium Benzoate, Sodium Nitrite, Maltodextrine

Preservatives

Also called Butylated ydroxyanisole (BHA),BHT,Benzoic Acid, Sodium Benzoate, Sodium Nitrite, Maltodextrine

Also called Xanthan gum, Glutaraldehyde, Trans Fats, Monosodium Glutamate.

ADDITIVES

Also called Xanthan gum, Glutaraldehyde, Trans Fats, Monosodium Glutamate.

Also called Soy Lecithin, Maltodextrine, Cellulose, Olestra, Carrageenan, Potassium Bromate, Textured Vegetable Protein.

FIllers

Also called Soy Lecithin, Maltodextrine, Cellulose, Olestra, Carrageenan, Potassium Bromate, Textured Vegetable Protein.

Also called Trenbolone Acetate, Zeranol, Recombinant Bovine Growth Hormone, Bovine Somatotropin.

Hormones

Also called Trenbolone Acetate, Zeranol, Recombinant Bovine Growth Hormone, Bovine Somatotropin.

Also called Glucose Syrup, Glycerin, Sugar, Industrially Processed Oils, Enriched White Flours, Corn Sweetener, Corn Syrup, Dextrose, Fructose Sweetener, Fruit Juice Concentrates, High-fructose Corn Syrup, Malt Syrup.

Refined sugars,
flour and oils

Also called Glucose Syrup, Glycerin, Sugar, Industrially Processed Oils, Enriched White Flours, Corn Sweetener, Corn Syrup, Dextrose, Fructose Sweetener, Fruit Juice Concentrates, High-fructose Corn Syrup, Malt Syrup.

Also called Xanthan Gum, Agar Agar, Cellulose Gum, Guar Gum, Locust Bean Gum.

Gums and thickeners

Also called Xanthan Gum, Agar Agar, Cellulose Gum, Guar Gum, Locust Bean Gum.

Also called Fruit Concentrate, Apple Juice from concentrate, Reconstituted Vegetable Juice blend.

Juice concentrates

Also called Fruit Concentrate, Apple Juice from concentrate, Reconstituted Vegetable Juice blend.

Also called Glutamic acid (E 620), Glutamate (E 620), Monosodium Glutamate (E 621), Monopotassium Glutamate (E 622), Calcium Glutamate (E 623), Monoammonium Glutamate.

MSG

Also called Glutamic acid (E 620), Glutamate (E 620), Monosodium Glutamate (E 621), Monopotassium Glutamate (E 622), Calcium Glutamate (E 623), Monoammonium Glutamate.

Also called Red #40, Blue #1, Yellow #6, Yellow #5, Red #3, Blue #2, Artificial Color added, Vegetable Juice Color, Caramel Coloring.

ARtificial dyes

Also called Red #40, Blue #1, Yellow #6, Yellow #5, Red #3, Blue #2, Artificial Color added, Vegetable Juice Color, Caramel Coloring.

Also called Artificial Grape-flavor, Benzaldehyde, Vanillan, Benzyl Acetate, Carvacrol.

natural and
artificial "flavoring

Also called Artificial Grape-flavor, Benzaldehyde, Vanillan, Benzyl Acetate, Carvacrol.

Also called Butylene Glycol, Dimethicone, Disodium Cocoamphodiacetate, Emulsifying Wax, Methyl Glucose Dioleate, Glycerol.

chemically extracted ingredients

Also called Butylene Glycol, Dimethicone, Disodium Cocoamphodiacetate, Emulsifying Wax, Methyl Glucose Dioleate, Glycerol.

Also called Aspartame, Astaxanthin, Sucralose, Glycerol Monostearate, Saccharine.

chemicals

Also called Aspartame, Astaxanthin, Sucralose, Glycerol Monostearate, Saccharine.

Also called Hexane, Glyphosate, Organochlorine, Chlorpyrifos-methyl, Malathion, Dieldrin.

pesticide residue

Also called Hexane, Glyphosate, Organochlorine, Chlorpyrifos-methyl, Malathion, Dieldrin.

The Dirty Dozen is a list of fruits and vegetables with the highest level of pesticide residues created by the Environmental Working Group (EWG) to educate the public on food safety.

Like Strawberries, Spinach, Kale, Nectarines, Apples, Grapes, Peaches, Cherries, Pears, Tomatoes, Celery, Potatoes.

conventional dirty dozen

The Dirty Dozen is a list of fruits and vegetables with the highest level of pesticide residues created by the Environmental Working Group (EWG) to educate the public on food safety.

Like Strawberries, Spinach, Kale, Nectarines, Apples, Grapes, Peaches, Cherries, Pears, Tomatoes, Celery, Potatoes.

Always

FRUITS

Like Apples, Bananas, Blackberry, Cherry, Fig, Strawberry, Blueberries.

vegetables

Like Broccoli, Butternut Squash, Cauliflower, Brussels Sprouts, Beetroot. 

Whole legumes

Like Lentils, Split Peas, Pinto Beans, Lima Beans, Garbanzo Beans.

Whole, Gluten-free grains

Like Gluten-free Oats.

nuts and seeds

Like Sesame, Walnut, Pecan, Hazelnuts, Macadamia Nut, Flax Seeds.

Fresh Herbs and spices

Like Basil, Dill, Oregano, Cinnamon, Kitchari Spice, Cardamom.

mushrooms

Like Chaga Mushrooms, Crimini Mushrooms, Lion’s Mane Mushrooms, Shiitake Mushrooms.

Superfoods

Like Maca, Mesquite, Acai Berry, Goji Berry, Kale, Spinach, Wheatgrass.

Unrefined oils

Like Coconut Oil, Extra Virgin Olive Oil, Sesame Oil.

95% organic

We will always use organic for all ingredients that appear on the Environmental Working Group's "dirty dozen" list (the most pesticide-intensive fruits and vegetables).

Like Strawberries, Spinach, Nectarines, Apples, Grapes, Peaches, Cherries, Pears, Tomato, Celery, Potatoes, Bell pepper.

We're Just
Being honest

We’re challenging the food system and resetting the standard for what real food looks like. 

Start with exceptional ingredients. Create something phenomenal from them. Eat one more dose of fruits + veggies without even trying. Eating well should be simple.

EAT HONEST

Ready to know the
truth? TEXT US
917-267-0722

Drop a text to our hotline to find out what’s actually in your food. You’ll be connected with one of our Registered Dieticians or Registered Nutritionists who can help answer your q’s.