Most of the food out there isn't telling you the whole truth. We believe in you knowing exactly what you're eating. Let's start here.
We believe that food shouldn’t be filled with preservatives, chemicals, and partially-hydrogenated annnnything.
The giants in our industry take advantage of a bizarre set of standards that define the word "healthy"– making sure that "healthy" becomes more vague every passing year.
They hide behind the fold of a wrapper, hoping you won't read or research them – but that's exactly why it's scary. We should know what we're putting into our bodies.
Here's a deeper look into what cutting corners with fake ingredients looks like.
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It’s our line in the sand, and our promise to never include anything artificial, chemical, or highly processed into our food. Just the good stuff.
Also called Butylated ydroxyanisole (BHA),BHT, Benzoic Acid, Sodium Benzoate, Sodium Nitrite, Maltodextrine
Also called Butylated ydroxyanisole (BHA),BHT,Benzoic Acid, Sodium Benzoate, Sodium Nitrite, Maltodextrine
Also called Xanthan gum, Glutaraldehyde, Trans Fats, Monosodium Glutamate.
Also called Xanthan gum, Glutaraldehyde, Trans Fats, Monosodium Glutamate.
Also called Soy Lecithin, Maltodextrine, Cellulose, Olestra, Carrageenan, Potassium Bromate, Textured Vegetable Protein.
Also called Soy Lecithin, Maltodextrine, Cellulose, Olestra, Carrageenan, Potassium Bromate, Textured Vegetable Protein.
Also called Trenbolone Acetate, Zeranol, Recombinant Bovine Growth Hormone, Bovine Somatotropin.
Also called Trenbolone Acetate, Zeranol, Recombinant Bovine Growth Hormone, Bovine Somatotropin.
Also called Glucose Syrup, Glycerin, Sugar, Industrially Processed Oils, Enriched White Flours, Corn Sweetener, Corn Syrup, Dextrose, Fructose Sweetener, Fruit Juice Concentrates, High-fructose Corn Syrup, Malt Syrup.
Also called Glucose Syrup, Glycerin, Sugar, Industrially Processed Oils, Enriched White Flours, Corn Sweetener, Corn Syrup, Dextrose, Fructose Sweetener, Fruit Juice Concentrates, High-fructose Corn Syrup, Malt Syrup.
Also called Xanthan Gum, Agar Agar, Cellulose Gum, Guar Gum, Locust Bean Gum.
Also called Xanthan Gum, Agar Agar, Cellulose Gum, Guar Gum, Locust Bean Gum.
Also called Fruit Concentrate, Apple Juice from concentrate, Reconstituted Vegetable Juice blend.
Also called Fruit Concentrate, Apple Juice from concentrate, Reconstituted Vegetable Juice blend.
Also called Glutamic acid (E 620), Glutamate (E 620), Monosodium Glutamate (E 621), Monopotassium Glutamate (E 622), Calcium Glutamate (E 623), Monoammonium Glutamate.
Also called Glutamic acid (E 620), Glutamate (E 620), Monosodium Glutamate (E 621), Monopotassium Glutamate (E 622), Calcium Glutamate (E 623), Monoammonium Glutamate.
Also called Red #40, Blue #1, Yellow #6, Yellow #5, Red #3, Blue #2, Artificial Color added, Vegetable Juice Color, Caramel Coloring.
Also called Red #40, Blue #1, Yellow #6, Yellow #5, Red #3, Blue #2, Artificial Color added, Vegetable Juice Color, Caramel Coloring.
Also called Artificial Grape-flavor, Benzaldehyde, Vanillan, Benzyl Acetate, Carvacrol.
Also called Artificial Grape-flavor, Benzaldehyde, Vanillan, Benzyl Acetate, Carvacrol.
Also called Butylene Glycol, Dimethicone, Disodium Cocoamphodiacetate, Emulsifying Wax, Methyl Glucose Dioleate, Glycerol.
Also called Butylene Glycol, Dimethicone, Disodium Cocoamphodiacetate, Emulsifying Wax, Methyl Glucose Dioleate, Glycerol.
Also called Aspartame, Astaxanthin, Sucralose, Glycerol Monostearate, Saccharine.
Also called Aspartame, Astaxanthin, Sucralose, Glycerol Monostearate, Saccharine.
Also called Hexane, Glyphosate, Organochlorine, Chlorpyrifos-methyl, Malathion, Dieldrin.
Also called Hexane, Glyphosate, Organochlorine, Chlorpyrifos-methyl, Malathion, Dieldrin.
The Dirty Dozen is a list of fruits and vegetables with the highest level of pesticide residues created by the Environmental Working Group (EWG) to educate the public on food safety.
Like Strawberries, Spinach, Kale, Nectarines, Apples, Grapes, Peaches, Cherries, Pears, Tomatoes, Celery, Potatoes.
The Dirty Dozen is a list of fruits and vegetables with the highest level of pesticide residues created by the Environmental Working Group (EWG) to educate the public on food safety.
Like Strawberries, Spinach, Kale, Nectarines, Apples, Grapes, Peaches, Cherries, Pears, Tomatoes, Celery, Potatoes.
Like Apples, Bananas, Blackberry, Cherry, Fig, Strawberry, Blueberries.
Like Broccoli, Butternut Squash, Cauliflower, Brussels Sprouts, Beetroot.
Like Lentils, Split Peas, Pinto Beans, Lima Beans, Garbanzo Beans.
Like Gluten-free Oats.
Like Sesame, Walnut, Pecan, Hazelnuts, Macadamia Nut, Flax Seeds.
Like Basil, Dill, Oregano, Cinnamon, Kitchari Spice, Cardamom.
Like Chaga Mushrooms, Crimini Mushrooms, Lion’s Mane Mushrooms, Shiitake Mushrooms.
Like Maca, Mesquite, Acai Berry, Goji Berry, Kale, Spinach, Wheatgrass.
Like Coconut Oil, Extra Virgin Olive Oil, Sesame Oil.
We will always use organic for all ingredients that appear on the Environmental Working Group's "dirty dozen" list (the most pesticide-intensive fruits and vegetables).
Like Strawberries, Spinach, Nectarines, Apples, Grapes, Peaches, Cherries, Pears, Tomato, Celery, Potatoes, Bell pepper.
We’re challenging the food system and resetting the standard for what real food looks like.
Start with exceptional ingredients. Create something phenomenal from them. Eat one more dose of fruits + veggies without even trying. Eating well should be simple.
Drop a text to our hotline to find out what’s actually in your food. You’ll be connected with one of our Registered Dieticians or Registered Nutritionists who can help answer your q’s.